Signs and banners are often used to convey messages to people in the course of their daily activities traveling through the public square. These messages can take on many forms and can perform numerous functions. For example, a sign can display an advertisement with the intention of capturing the attention of a pedestrian on a city street and transmitting the subtle (or sometimes no so subtle) suggestion to purchase a good or service. A banner can also be employed to convey a political or public safety message in along a street or highway as well. Sometimes signs and banners are used to give directions or put forth some other type of instruction.
The location of the signs and banners which convey the message is often a key component as to how effectively the message is conveyed. For instance a sign should be placed in a location where it will be seen by the most possible people. Often this will be along a well traveled road or popular section of town. But the sign must also be located with a thought to capturing the attention of the population most likely to benefit from or react to the message intended to be conveyed.
In order to effectively convey a message to its intended audience it is essential that the audience does not feel manipulated or patronized by the sign or banner. Accordingly, especially with advertising, the designer of the sign or banner must put thought into how the audience is likely react to the message being conveyed. If it does in fact seem likely that the intended audience will have a negative reaction to the way in which the message is conveyed on the sign or banner it might be beneficial to rethink the format of the sign. Certainly there are a myriad of ways in which a sign can convey a myriad of messages.